Sapporo - Mystery Award

Sapporo’s Mystery Award thanked people in the most direct way possible: shoppers chosen at random at AEON Mall supermarkets in Ho Chi Minh City, and diners at Sapporo’s partner restaurants, found out at the till that the brand was paying their whole bill — because they had picked Sapporo.

Moments like that happen once. The reaction can’t be staged or shot again, so the crew had to be in place, unnoticed, before the reveal, in busy public spaces with no control over light or crowds.

Our founder, Trần Anh Tuấn, produced and filmed three seasons of the campaign for Sapporo, from 2017 to 2019, working with agency BCM — before 9G Pictures was founded. Three years with the same brand, on a format that could not be rehearsed, is where the discipline behind our long-running client work began.

Agency: BCM · Brand: Sapporo Vietnam · Seasons: 2017, 2018, 2019 · Role: Production & cinematography — Trần Anh Tuấn · Locations: AEON Mall and partner restaurants, Ho Chi Minh City